Frontend Design PR Release on Sponsorship
FOR IMMEDIATE RELEASE
Techvana – The New Zealand Computer Museum is proud to announce that Frontend has become its third corporate sponsor.
“I am really happy for you guys. It’s a great dream that’s coming together.” said Simon Dickey, Managing Director of Frontend.
Simon previously worked abroad in digital telecommunications. One of his roles was Creative Director of the Australian globally integrated News Interactive – News Corp Australia Online.
He then returned home and founded Frontend on 4th September 2001.
One of the first major projects undertaken by Frontend was the creative development of the Louis Vuitton and the America’s Cupwebsites and 3D Virtual Spectator to capture the America’s Cup yacht racing on Auckland’s Harbour.
Frontend’s business focus is driven around a business and customer-centric strategy model.
Simon and his Frontend team find that sweet spot of balancing and satisfying business needs and customers’ needs. Frontend have an emphasis on designing and delivering self-service portals that encourage the customer to manage his/her profile while at the same time streamlining Frontend’s clients’ internal work processes and the support cost to the customer. This successful strategy creates a “win-win” for both Frontend’s own clients and those clients’ customers resulting in long-term customer relationships and loyalty.
Under Simon’s down-to-earth leadership, laid-back style, and vision for evolving technologies, Frontend has grown from strength to strength. Frontend have a dual business and customer focus to their design work.
For businesses to succeed in today’s world they need to place a key focus on improving customer engagement. Also essential to success, businesses need to constantly review analytics and customers’ behaviours to refine product and service deliverables.
The people in Frontend’s team of creative web developers and designers are rigorously selected. Simon and his Frontend team have developed and maintain a nurturing work environment which encourages staff to learn and master new creative skills and further develop their current skills.
Gen-i to Spark Digital: Frontend transformed Geni-i’s digital channels and played a key role in rebranding the customer-facing website www.sparkdigital.co.nz and their self-service portals which Frontend delivered on time in only ten weeks.
Frontend worked very closely with the Spark Digital User Experience team throughout the creative process. This allowed Frontend to focus on a user-centred design approach on key interface elements where the business needs and user needs were equally considered.
“It’s great that Frontend has embraced our vision and come on board. We have a number of other discussions underway and will be announcing further sponsorships shortly.” said Mark Barlow, spokesman for the New Zealand Computer Museum.
The New Zealand Computer Museum is planned in CBD Auckland and will be open 2015.
